Industrial memory product launched in Scandinavia

After more than 25 years as Datakey Electronics’ exclusive UK and Ireland distributor of portable non-volatile memory, Nexus is launching its product range in the Scandinavian markets and will be active from September 2012. The strategic decision to enter Norway, Sweden, Denmark and Finland is a result of the company’s success in the British design engineering sector.

The RUGGEDrive - now available in Scandinavia

In industrial, military, medical, telecommunications and secure commercial applications, memory has to continue working even after it has been sterilised, dropped in mud, exposed to chemicals, washed or even run over by a truck. The best option for OEMs (Original Equipment Manufacturers) is to embed professional memory solutions such as the ones distributed by Nexus .

Unlike consumer style memory solutions, the memory products manufactured by Datakey Electronics are well established and will not become obsolete as technology progresses. They are commonly used by design engineers working on long term projects, with millions of units currently in service in Europe and tens of millions globally.


Nexus’ range of specialist memory keys and tokens are used in applications ranging from data logging, cashless vending, security, access control and use-limiting in industries including medical, food and pharmaceuticals.

One of the flagship products in the range is the high capacity RUGGEDrive™ token and receptacle set, which allows system designers to incorporate large memory devices into their projects. RUGGEDrive memory products are easily integrated into embedded controllers, single board computers and industrial PC designs, without the shortcomings that consumer-focused solutions bring.

“Our decision to launch into Norway, Sweden, Denmark and Finland was prompted by a wave of inquiries coming from those regions, explained Victoria James, Marketing and PR director at Nexus.

“Recently we have witnessed an increased demand for robust, reliable and reprogrammable memory products for engineering projects coming from Scandinavian countries. Launching in this area will allow us to offer a more efficient service to our customers,” she concluded.