Icarus and the memory stick

The number of high profile data losses as the result of misplaced portable memory is increasing at an alarming rate. This was demonstrated last month when a memory stick containing sensitive information about police operations was stolen from a Police Officer's home in Oldham. Although faced with public outrage Oldham police have handled the situation admirably, by honestly admitting guilt and promising to look at procedures within the department.

Even more recently a medical student who copied the private data of 87 patients onto a memory stick and then lost it, has landed the University Hospital of South Manchester in trouble with the Information Commissioner’s Office (ICO).

Cyber threats like these are on the increase and, in particular, the loss of information stored on portable memory devices is rife. The disappointment for me is that the specialist technology already exists to stop this happening. However, organisations handling crucial data persist in trying to get by with password protected versions of consumer memory devices.

It reminds me of the legend of Icarus flying too close to the sun. Icarus’ father used wax and feathers to create wings - the wrong tools for the job. In the same way, data owners persist in using devices intended for storing photos and Word documents to handle confidential data. Icarus’ Father, aware of the limitations of his chosen materials, told Icarus to stay away from the sun. Similarly, when equipping their staff with the wrong memory devices, organisations give them advice they know will not be followed, “always password protect and keep the device safe”.

Specialist memory devices, that don’t require further password protection, should become the norm for any Government officials handling sensitive data or individuals’ personal information. Cyber threats, as well as people’s safety should be at the core of police concerns and in order to protect businesses and the public, the issue needs to be addressed at regulatory level.

USB alternative set to help bungling data owners

~ New technology acts as deterrent for data theft and loss ~

Since portable memory became so common there have been several heavily publicised incidents in which Government departments or private businesses lost confidential information stored on CDs and USB sticks. Now, a new product from Sussex based technology specialist Nexus GB could put an end to the problem. The innovative new data carrier system means no one other than the intended user can read the content.  

Earlier this year a memory stick holding the passwords for a Government computer system was lost by a member of staff and found in the car park of a pub in Staffordshire. In May 2009 the personal medical records of tens of thousands of people were lost by the NHS in a series of serious data security leaks.

These kinds of problems can now be avoided by using Nexus’ new portable memory system; the RUGGEDrive™. The unique physical connection between the memory receptacle and portable memory token ensures that the information stored cannot be readily transferred to unauthorised PCs because they would lack RUGGEDrive™ receptacles.

The receptacles can be added to computers when they are being manufactured or they can be retrofitted at a later date. Nexus GB believes that this system could be the answer in multiple business sectors where data loss is a risk. Furthermore, because the system is only available as a B2B sale directly from Nexus GB, it isn’t possible to obtain compatible tokens or receptacles without the permission of the original customer.

“RUGGEDrive™ is a real step forward in data security,” explained Victoria Barrett, Nexus GB’s marketing and PR director. “Any data lost in a pub or left on a bus would be impossible to access and totally protected! This is even more important in today’s social media and citizen journalism landscape, in which lost data will definitely make its way into the media or onto the black market.”

Furthermore, RUGGEDrive™ receptacles help protect the user from viruses and other malicious files such as malware and Trojans. For instance, if a member of staff takes a document home using a USB or CD, the file can become infected on their private PC. When they return to work and plug the USB back into their work laptop, the virus is transferred into the company’s network. This situation is impossible to replicate with RUGGEDrive™.

A further benefit of these rugged, portable memory devices is their reliability; the receptacles are rated for 50,000 usage cycles. This is a distinct advantage over most consumer-grade USB and SD connectors which are only rated for 1,500 and 10,000 cycles respectively.

Don’t make your bricks out of ice

The recent high profile data security problems we have witnessed in the UK have highlighted the issues involved in using high street consumer memory products in engineering applications. When building a house, we don’t use ice as the construction material; we go for bricks and mortar which will stand the test of time. Similarly, when selecting components for a new device we should choose those with a healthy lifespan, which will not ‘melt away’ before the product comes to market.

Each time I hear that a CD, USB memory stick or camera card full of customer data goes missing, I think about how easy it is to avoid the loss by choosing fit for purpose product. Equally, every time I encounter an application in which an industrial device is brought to market containing a consumer memory product, it makes me think of the inevitable re-design when the memory product ceases to be manufactured. 

Moore’s Law makes it inevitable that this re-design will happen every time. While, the use of USB sticks shows an admirably intuitive approach to design, using products out of context will not produce an adequate outcome. The only way to get the right result is to choose a memory product that is specifically produced to meet the needs of the engineering designer. There are available on the market. It isn’t their availability that is the problem, but rather a lack of awareness of their existence in the engineering design community. Perhaps it’s time for steps to be taken to spread this awareness amongst design students, so that the next generation of engineers makes fewer mistakes?

Managed memory gives OEMs control of data

~ Nexus GB extends its product range with the NFX managed memory token in UK and Ireland ~

Nexus GB has added the NFX managed memory token to its product range, which provides portable data transport for use in OEM systems controlled by embedded microprocessors. Manufactured in the United States by Datakey Electronics Inc, the tokens are used to transport data to and from non-networked electronic devices, deployed in any environment. The NFX features an SPI (Service Provider Interface) for simple direct connection to microprocessors and a storage capacity from 128MB to 1GB.

Nexus GB believes that the functionality provided by the NFX series results in a data token more suited to the needs of OEMs than that offered by consumer solutions, such as camera cards and USB sticks. The NFX’s guaranteed long-term availability, total system ownership, rugged build and reliability uniquely combine to meet the needs of embedded systems. In addition, the tokens provide an efficient command set and on-board file management system, which eases the host microprocessor’s load, decreasing both hardware requirements and firmware complexity.

Long-term availability of the tokens is ensured by configuration controlling the token’s electrical, mechanical and software interfaces for each OEM program. This virtually eliminates the costly re-qualifications OEMs suffer due to the ever accelerating obsolescence of mass-market memory devices. Additionally, this configuration-control effectively eliminates the need for in field updating of deployed OEM equipment due to data carrier obsolescence.

“In comparison with the NFX, consumer products seem unmanageable,” commented Nexus GB marketing director Victoria Barrett. “Our ‘managed memory’ concept means that the device provides OEMs with control over all of its critical aspects. They can manage the file system, be assured of long term availability, source the entire data carrier and receptacle structure from a single point and easily manage implementation. Ultimately, we hope this helps OEMS choose between consumer and industrial memory more effectively.”

The NFX token’s electronics are extremely rugged because they are solid over-moulded. The token can be soaked in water or fuels, covered in mud, autoclaved, washed, and even driven over by a truck and it will still work. Its redundant contact system and 50,000 cycle mating receptacle design have been used successfully, in other Datakey products, for more than 15 years in the most extreme conditions; including military, medical, and industrial applications.

The token also features several customisable write-once registers that can be used for encryption seeds, one-time use flags or write protect flags. This enables protection of onboard data and the distribution or sale of software, firmware upgrades or recipes.

Nexus GB supports the NFX with a complete line of peripherals including mating receptacles and development kits designed to help embedded designers reduce R&D costs, bring products to market more quickly and reduce technical risk.

Ends: 460 words

Editor’s note: This press release is available from Nexus's Virtual Press Office: http://www.nexus-pr.blogspot.com/. If you want to stay constantly up to date on the latest news from Nexus GB, paste the following link into your RSS reader http://nexus-pr.blogspot.com/atom.xml. If you don’t have an RSS reader, I can recommend the following free package Sharp Reader.

For further information contact:
Victoria Barrett, Marketing and PR director, Nexus GB,
Rushdene House, Dodsley Grove, Midhurst, West Sussex, GU29 9BE
Telephone: +44 (0)1730 816502
Fax: +44 (0)1730 817393
www: http://www.nexusgb.co.uk/
e-mail: victoria@nexusgb.co.uk

Press enquiries: Richard Stone
Stone Junction Ltd, No. 2 the Garthlands,
Stafford, Staffordshire, ST17 9ZP
Telephone: +44 (0) 1785 225416
e-mail: richards@stonejunction.co.uk
www: http://www.stonejunction.co.uk/
Blog: http://www.stone-junction.blogspot.com/

About Nexus GB: Established in 1986 Nexus GB is Datakey Electronics’ UK and Ireland exclusive distributor for portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.

Ref: NEX005/07/10

Legacy of consumer memory will be a generation of problems, claims Nexus GB

~ Survey suggests that obsolescence tops the list of data difficulties electronics designers face ~
A survey of design engineers conducted by portable memory specialist Nexus GB has shown that industry is beset with problems resulting from the use of consumer memory in specialist and industrial applications. Furthermore, Nexus believes that these problems will only get worse as time passes.

A staggering 70% of respondents claim to have experienced problems due to one or more of three leading factors identified in the survey; obsolescence, lack of compatibility between products from different manufacturers and loss of data due to unreliable connectors.   Independently, each of these leading factors affected 20-30% of those who took part in the study. Furthermore, these problems are all more likely to take effect the longer a product has been in circulation. As a result, Nexus believes that continued inappropriate use of consumer style memory products in industry could create a legacy of technical issues for forthcoming generations of design engineers to face.

“It’s bad enough if one of these factors affects your product when it’s launched or within a couple of years of it being in production,” explained managing director John Barrett. “However, it’s much worse if it comes into play further down the line when you might find that a complete re-design is required. This could be due to a combination of obsolescence with another factor such as changes in memory standards, for instance. This is where rectifying the issue can become really expensive. It’s far, far cheaper to start with a memory product, like our own, which is fit for purpose in the first instance.”

Over 28% of respondents agreed that using consumer memory had resulted in problems with obsolescence, while 23% said they had experienced issues with loss of data due to unreliable connectors. Incompatibility between products from different manufacturers created difficulties for 22% of respondents, while theft of the memory product itself has been a problem for 10% of the designers surveyed. Changing memory standards have surprisingly created few crises, perhaps because of the number of machines that are now built on a ‘fit and forget’ basis, with only 8.5% of participants claiming this had affected them.

“Although these are shocking figures I wouldn’t say we are surprised by them,” explained Nexus’ PR and marketing director Victoria Barrett. “Anecdotal evidence from our customer base over the years has turned up several examples of such issues de-railing OEM projects. One customer contacted us the day they launched their own product because on the same day they had received a letter from the memory manufacturer requesting a ‘last time buy’ order before production ceased!”

Nexus GB is the UK and Ireland exclusive distributor for US manufacturer Datakey Electronics’ range of portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.

Nexus surveyed just under a hundred design engineers all of whom were working in a senior role in UK OEMs. The respondents were asked a series of non-leading multiple choice questions and the possible answers were displayed in random order with hundreds of potential combinations on each page.

Ends: 568 words

Editor’s note: This press release is available from Nexus's Virtual Press Office: http://www.nexus-pr.blogspot.com/. If you want to stay constantly up to date on the latest news from Nexus GB, paste the following link into your RSS reader http://nexus-pr.blogspot.com/atom.xml.

For further information contact:Victoria Barrett, Marketing and PR director, Nexus GB,
Rushdene House, Dodsley Grove, Midhurst, West Sussex, GU29 9BE
Telephone: +44 (0)1730 816502
Fax: +44 (0)1730 817393
www: http://www.nexusgb.co.uk/ 
e-mail: victoria@nexusgb.co.uk 

Press enquiries: Oana Baetica or Richard Stone
Stone Junction Ltd, Business Innovation Centre
Staffordshire Technology Park, Beaconside
Stafford, Staffordshire, ST18 0AR
Telephone: +44 (0) 1785 225416
e-mail: richards@stonejunction.co.uk; oana@stonejunction.co.uk 
www: http://www.stonejunction.co.uk/ 
Blog: http://www.stone-junction.blogspot.com/

About Nexus GB: Established in 1986 Nexus GB is Datakey Electronics’ UK and Ireland exclusive distributor for portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.

Ref: NEX059/06/2010

Nexus GB set to exhibit at Embedded Masterclass

~ Rugged, portable data specialist will focus on the basics of choosing industrial memory at electronics event ~

Nexus GB, the UK partner of portable, rugged data token manufacturer Datakey Electronics, will be exhibiting at the annual Embedded Masterclass show in Reading on May 11 this year. The show is being hosted in the Hilton Hotel, just off junction 11 of the M4.

The object of Embedded Masterclass is to provide a non-sales forum where embedded systems engineers can meet a range of industry experts from key vendors. As a result, Nexus has chosen to base its exhibit on the idea of designing-in industrial memory, rather than consumer style SD, SDHC, HD memory cards or USB sticks.

When an OEM product requires the use of a portable memory device, electronics engineers often consider consumer memory solutions. This is not surprising, as these devices have become an integral part of daily life. However, before integrating a consumer memory device into an embedded system, engineers must be aware of the potential pitfalls that these consumer focused products can have. These include obsolescence, over specification resulting in high costs, low mated lifecycles, constantly changing standards and insecure form factors.

“Embedded Masterclass has a philosophy of encouraging exhibitors to send their engineers, not their sales staff. It has kept the exhibition on the tabletop rather than making it booth based, to keep it about technology rather than marketing spend,” explained John Barrett, Nexus’ managing director. “Intriguingly the organisation has also banned PowerPoint from its series of master class presentations, reinforcing the back to basics, technical ethos at its core. We feel that by reflecting this in our theme, we are offering the best fit and right information for the technical visitors that will be at the show.”

Nexus GB is also offering all potential visitors a free copy of its downloadable ten point guide to choosing industrial memory, which can be found on the Embedded Masterclass Web site, here http://tiny.cc/embedded539.

Ends: 335 words

Editor’s note: This press release is available from Nexus's Virtual Press Office: www.nexus-pr.blogspot.com. If you want to stay constantly up to date on the latest news from Nexus GB, paste the following link into your RSS reader http://nexus-pr.blogspot.com/atom.xml. If you don’t have an RSS reader, I can recommend the following free package Sharp Reader.

For further information contact:
Victoria Barrett, Marketing and PR director, Nexus GB,
Rushdene House, Dodsley Grove, Midhurst, West Sussex, GU29 9BE
Telephone: +44 (0)1730 816502
Fax: +44 (0)1730 817393
www: www.nexusgb.co.uk
e-mail: victoria@nexusgb.co.uk

Press enquiries: Richard Stone
Stone Junction Ltd, No. 2 the Garthlands,
Stafford, Staffordshire, ST17 9ZP
Telephone: +44 (0) 1785 225416
e-mail: richards@stonejunction.co.uk
www: www.stonejunction.co.uk
Technical PR Blog

About Nexus GB: Established in 1986 Nexus GB is Datakey Electronics’ UK and Ireland exclusive distributor for portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.

Ref: NEX047/03/10

Immersion rated portable data tokens and designer’s kits on show at MedTec

~ Nexus GB set to show its range of memory products for medical device manufacturers ~

Nexus GB, the exclusive UK distributor of Datakey Electronics’ range of portable memory products, will be exhibiting at the MedTec exhibition and conference at the NEC on April 27 and 28. Nexus will be on stand 2250 in hall 20, where it will show its entire range of tokens and receptacles. In the medical device design industry, these products find applications ranging from anti counterfeit measures and product authentication to calibration and limit use.

Central to its stand will be its range of IP67 immersion rated and EMI reduction receptacles. The new product works with the company’s proven memory tokens, providing OEMs with a one stop shop for harsh-environment data needs. The range has several uses in medical applications where it is ideal for devices that will be autoclaved, sterilised or washed down when in use.

The new series, designated the SR4310, is also available in IP-65 (splash-proof) and IP-67-EMI (immersion-rated with Electromagnetic Frequency reduction) versions. “I think the key for medical OEMs is that this product is a long term memory solution,” explained Victoria Barrett, Nexus’ director of PR and marketing. “Unlike most models of USB memory or camera cards it won’t be obsolete by the time an OEM has brought a design to market. This can be the crux of the issue for medical applications which are often very long lead-time designs.”

Also on show will be Nexus’ family of serial development kits that provide all the necessary tools to build a simulated portable data system and test its features and benefits. The basic development kit covers the majority of Nexus’ range, whilst a specialist kit covers its managed memory tokens, which act as USB style portable data carrier devices without the drawbacks of a consumer style memory product.

Journalists who would like to arrange an interview with a Nexus representative at MedTec should contact Richard Stone, of Stone Junction, on (0) +20 8699 7743 or e-mail richards@stonejunction.co.uk.

Ends: 347 words

Editor’s note: This press release is available from Nexus's Virtual Press Office: www.nexus-pr.blogspot.com. If you want to stay constantly up to date on the latest news from Nexus GB, paste the following link into your RSS reader http://nexus-pr.blogspot.com/atom.xml. If you don’t have an RSS reader, I can recommend the following free package Sharp Reader.

For further information contact:
Michael Barrett, Operations director, Nexus GB,
Rushdene House, Dodsley Grove, Midhurst, West Sussex, GU29 9BE
Telephone: +44 (0)1730 816502
Fax: +44 (0)1730 817393
www: www.nexusgb.co.uk
e-mail: michael@nexusgb.co.uk

Press enquiries: Richard Stone
Stone Junction, 33 Kirkdale,
Sydenham, London, SE26 4BT
Telephone: +44 (0) 20 8699 7743
Fax: +44 (0) 20 8699 7743
e-mail: richards@stonejunction.co.uk
www: www.stonejunction.co.uk
Blog: www.stone-junction.blogspot.com

About Nexus GB: Established in 1986 Nexus GB is Datakey Electronics’ UK and Ireland exclusive distributor for portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.

Ref: NEX045/01/10

Development kits set to make design work easier

~ Nexus GB releases new PC based development tools to help design engineers stuck at the drawing board ~

Nexus (GB), the UK partner of portable data token manufacturer Datakey Electronics, has released a family of serial development kits that provide all the necessary tools to build a simulated portable data system and test its features and benefits. The basic development kit covers the majority of Nexus’ range, whilst a specialist kit covers its NFX managed memory tokens, which act as USB style portable data carrier devices without the drawbacks of a consumer style memory product.

The kit allows Visual C++ or Visual Basic programmers to easily learn to integrate memory keys or tokens, greatly reducing research and development time and costs.

The NFX version of the development kit supports the latest release of the NFX family of tokens and includes a sample application, which illustrates how to use each of the example commands. Also new is a command line utility that allows for simplified testing and configuration of the NFX token’s unique OEM and security features.

Both kits operate with any Windows 98, ME, NT, 2000 or XP PC and guide the user through a simple programming process for a variety of basic commands. Each development kit includes a panel mount and a board mount or receptacle, a key or token memory device, an RS-232 or USB connecting cable, PC demo software, sample source code, and a programmer’s reference manual. The NFX version of the development kit contains two tokens and two receptacles.

"The NFX Managed-Memory line of portable memory tokens was designed with OEMs in mind," says Michael Barrett, Nexus’ operations director. "Long-term availability, stable command set, USB or SPI interfaces, ultra-rugged and reliable operation, special OEM and security features, custom logo options —these are all qualities that OEMs require in a portable data carrier."

Both development kits provide documentation on how to develop applications for embedded and PC platforms. Because the NFX has both SPI and USB options, it can interface with an embedded microprocessor through its SPI bus and/or with a PC or embedded computer through its USB bus. This provides an effective form of data transport in applications or environments where networking is impractical or impossible.

Ends: 379 words

Editor’s note: If you want to stay constantly up to date on the latest news from Nexus GB, paste the following link into your RSS reader http://nexus-pr.blogspot.com/atom.xml.

For further information contact:
Michael Barrett, Operations director, Nexus GB,
Rushdene House, Dodsley Grove, Midhurst, West Sussex, GU29 9BE
Telephone: +44 (0)1730 816502
Fax: +44 (0)1730 817393
www: http://www.nexusgb.co.uk/
e-mail: michael@nexusgb.co.uk

Press enquiries: Richard Stone
Stone Junction, 33 Kirkdale,
Sydenham, London, SE26 4BT
Telephone: +44 (0) 20 8699 7743
Fax: +44 (0) 20 8699 7743
e-mail: richards@stonejunction.co.uk
www: http://www.stonejunction.co.uk/

Blog: http://www.stone-junction.blogspot.com/

About Nexus GB: Established in 1986 Nexus GB is Datakey Electronics’ UK and Ireland exclusive distributor for portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.

Ref: NEX034/06/09