Telecoms high flyer set to communicate industrial memory message

~ Victoria Barrett joins Nexus GB ~

Former Vodafone and Samsung marketing expert, Victoria Barrett has joined Nexus GB, the UK partner of memory specialist Datakey Electronics, as director of technical PR and marketing. Barrett’s role will focus on communicating to design engineers the benefits of using the company’s specialist industrial memory. Nexus’ memory solutions are more rugged, scalable and long lasting than commercially available alternatives, such as memory cards and USB sticks. Crucially, they are also available for the lifespan of an OEM’s product, unlike consumer alternatives which are normally withdrawn as obsolete relatively quickly.

Barrett graduated from the University of Central Lancashire with a degree in business with languages before working for CCTV technology company Telespec Ltd. She then spent time at Zeneca Agro Chemicals’ Latin American marketing division before moving on to Vodafone, Samsung, HPI Ltd and finally Ordinance Survey in a variety of channel marketing roles.

At Samsung Mobile UK, Barrett was a key member of a team that developed and rolled out a highly successful accreditation programme for dealers. “This was a career highlight,” explained Barrett. “The project was all about providing safety as well as value for our end users, the consumer, as well as our immediate customer; the dealer. In a sense it’s similar to my project here, which is focused on provided OEMs with a memory product that can be built in, relied upon and replaced indefinitely if required. The crux in both cases is ensuring that the product or service provides an advantage for the overall system. At Nexus our products stand in contrast to consumer focussed memory, which is often the Achilles heel when designed into an industrial product.”

When not in a working environment, Barrett enjoys using her foreign languages, French and Spanish, socially. She is also secretary of the twinning committee, and a key member of the amateur dramatics committee, in her home village.

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Editor’s note: This press release is available from Nexus's Virtual Press Office: http://www.nexus-pr.blogspot.com. If you want to stay constantly up to date on the latest news from Nexus GB, paste the following link into your RSS reader http://nexus-pr.blogspot.com/atom.xml. If you don’t have an RSS reader, I can recommend the following free package Sharp Reader.

For further information contact:
Victoria Barrett, Operations director, Nexus GB,
Rushdene House, Dodsley Grove, Midhurst, West Sussex, GU29 9BE
Telephone: +44 (0)1730 816502
Fax: +44 (0)1730 817393
www: www.nexusgb.co.uk
e-mail: michael@nexusgb.co.uk

Press enquiries: Richard Stone
Stone Junction, No2 The Garthlands, Stafford, ST17 9ZP
Telephone: +44 (0) 1785 225416
e-mail: richards@stonejunction.co.uk
Blog: www.stone-junction.blogspot.com

About Nexus GB: Established in 1986 Nexus GB is Datakey Electronics’ UK and Ireland exclusive distributor for portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.

Ref: NEX048/03/10

White paper set to elucidate portable data

~ Nexus GB announces guide to using data in non-networked applications ~

Nexus (GB), the UK partner of portable data token manufacturer Datakey Electronics, has released a white paper entitled ‘Transferring Data in Non-Networked Applications’. The new release covers considerations such as data transport, choosing portable memory, functionality, environmental considerations and product life cycle.

Common applications for non networked data transfer using portable memory include manufacturing, processing, medical device design, secure communications, recipe uploads in food processing and service, unattended fuelling and cashless vending.

The white paper argues that, even though an increasing number of embedded applications are networked via wired or wireless methods, many system designers are deciding that in their new applications, data transport will be done through non-networked means. In applications where networking is not possible or practical, engineers are faced with the challenge of transferring data to and from their products through a portable data carrier – a physical device containing non-volatile memory used for data storage and transfer. The type of data that can be transferred includes firmware updates, feature enhancements, calibration data, configuration/recipe uploads, data logs, usage monitoring/limiting, and more.

“We hope this white paper will help more designers working on non-networked applications avoid expensive mistakes,” explained John Barrett, managing director of Nexus. “There are a number of options for portable data carriers available, and engineers need to be sure that what they choose is well suited for their application. Commonly used consumer-based options such as smart cards, USB flash drives and memory cards are not rugged enough for OEM applications and come with many hidden costs and risks.”

Free copies of the white paper can be obtained by e-mailing Nexus’ operations director, Michael Barrett, (michael@nexusgb.co.uk) or visiting the Nexus web site http://www.nexusgb.co.uk/downloads.html.

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Editor’s note: If you want to stay constantly up to date on the latest news from Nexus GB, paste the following link into your RSS reader http://nexus-pr.blogspot.com/atom.xml. If you don’t have an RSS reader, I can recommend the following free package Sharp Reader.

For further information contact:
Michael Barrett, Operations director, Nexus GB,
Rushdene House, Dodsley Grove, Midhurst, West Sussex, GU29 9BE
Telephone: +44 (0)1730 816502
Fax: +44 (0)1730 817393
www: www.nexusgb.co.uk
e-mail: michael@nexusgb.co.uk

Press enquiries: Richard Stone
Stone Junction, 33 Kirkdale,
Sydenham, London, SE26 4BT
Telephone: +44 (0) 20 8699 7743
Fax: +44 (0) 20 8699 7743
e-mail: richards@stonejunction.co.uk
www: www.stonejunction.co.uk

About Nexus GB: Established in 1986 Nexus GB is Datakey Electronics’ UK and Ireland exclusive distributor for portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.

Ref: NEX034/06/09

New director plans to increase revenue at Nexus

~ Corporate heavyweight set to focus on a range of industries~

Nexus GB, the exclusive UK and Ireland distributor for Datakey Electronics, has added Michael Barrett to its senior management team. Michael joins as operations director and his responsibilities will include increasing revenue by implementing improved marketing strategies as well as streamlining the company’s administrative structure.

Michael’s CV features time at B&Q and AstraZeneca as well as Syngenta, the company that resulted from Novartis and AstraZeneca merging their agribusinesses. After leaving Syngenta, Michael worked at B&Q corporate for four and a half years, running the Surplus Store project, which was piloted in Rochdale. He was also a key member of the management team running the major warehouse revamp programme which has seen over 25 stores already rejuvenated with the rest of the estate to follow.

“While at AstraZeneca and later Syngenta, I was heavily involved in the merger processes,” explained Michael. “Later I took on some more traditional financial roles centred on management reporting, which is no small task when the organisation in question has a company in almost every country in the world! This emphasis on analysis and efficiency was later continued at B&Q and is something I propose to apply in my new role.”

Nexus GB’s focus is on growing its already strong customer base by adding business in a range of new markets, which Michael believes hold a great deal of potential. “My feeling is that Datakey Electronics provides a very strong product base, is extremely well led and invests heavily in research and development. As a result, Nexus is in a good position to take advantage of that strength in the UK.”

In late 2007, Michael spent two weeks at Datakey Electronics, visiting customers, training and attending the Embedded System conference in Boston. “My US trip really drove home that this is a long standing technology that is likely to still be current and relevant to customers in twenty years time.”

Michael is a keen runner, having completed the London Marathon in 2004 and 2005. He also enjoys spending time in the countryside, near his house in Broughton, Hampshire.

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Editor’s note: If you want to stay constantly up to date on the latest news from Nexus GB, paste the following link into your RSS reader http://nexus-pr.blogspot.com/atom.xml. If you don’t have an RSS reader, I can recommend the following free package Sharp Reader.

For further information contact:
Michael Barrett, Operations director,
Nexus GB, Rushdene House,
Dodsley Grove, Midhurst, GU29 9BE
Telephone: +44 (0)1730 816502
Fax: +44 (0)1730 817393
www: www.nexusgb.co.uk
e-mail: michael@nexusgb.co.uk

Press enquiries: Richard Stone
Stone Junction, 33 Kirkdale,
Sydenham, London, SE26 4BT
Telephone: +44 (0) 20 8699 7743
Fax: +44 (0) 20 8699 7743
e-mail: richards@stonejunction.co.uk
www: www.stonejunction.co.uk

About Nexus GB: Established in 1986 Nexus GB is Datakey Electronics’ UK and Ireland exclusive distributor for portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.

About Datakey Electronics: Datakey Electronics is a pioneer in the design and manufacturing of rugged, re-programmable, portable memory products. It manufactured our first memory Key in 1976. Since then its product line has expanded to include multiple form factors, all industry-standard protocols and a wide range of memory capacities. It operates in a range of rugged environments, including military, fuelling, medical, agricultural, industrial, and commercial applications. Today the company is a fully vertically-integrated manufacturer with a global base of customers including St. Jude Medical, General Dynamics, Cisco Systems, Raytheon, Siemens, Tyco Healthcare, Gilbarco, Governments, and many other multi-national corporations.

Ref: NEX001/02/08