~ Victoria Barrett joins Nexus GB ~Former Vodafone and Samsung marketing expert, Victoria Barrett has joined Nexus GB, the UK partner of memory specialist Datakey Electronics, as director of technical PR and marketing. Barrett’s role will focus on communicating to design engineers the benefits of using the company’s specialist industrial memory. Nexus’ memory solutions are more rugged, scalable and long lasting than commercially available alternatives, such as memory cards and USB sticks. Crucially, they are also available for the lifespan of an OEM’s product, unlike consumer alternatives which are normally withdrawn as obsolete relatively quickly.
Barrett graduated from the University of Central Lancashire with a degree in business with languages before working for CCTV technology company Telespec Ltd. She then spent time at Zeneca Agro Chemicals’ Latin American marketing division before moving on to Vodafone, Samsung, HPI Ltd and finally Ordinance Survey in a variety of channel marketing roles.
At Samsung Mobile UK, Barrett was a key member of a team that developed and rolled out a highly successful accreditation programme for dealers. “This was a career highlight,” explained Barrett. “The project was all about providing safety as well as value for our end users, the consumer, as well as our immediate customer; the dealer. In a sense it’s similar to my project here, which is focused on provided OEMs with a memory product that can be built in, relied upon and replaced indefinitely if required. The crux in both cases is ensuring that the product or service provides an advantage for the overall system. At Nexus our products stand in contrast to consumer focussed memory, which is often the Achilles heel when designed into an industrial product.”
When not in a working environment, Barrett enjoys using her foreign languages, French and Spanish, socially. She is also secretary of the twinning committee, and a key member of the amateur dramatics committee, in her home village.
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For further information contact:
Victoria Barrett, Operations director, Nexus GB,
Rushdene House, Dodsley Grove, Midhurst, West Sussex, GU29 9BE
Telephone: +44 (0)1730 816502
Fax: +44 (0)1730 817393
www: www.nexusgb.co.uk
e-mail: michael@nexusgb.co.uk
Press enquiries: Richard Stone
Stone Junction, No2 The Garthlands, Stafford, ST17 9ZP
Telephone: +44 (0) 1785 225416
e-mail: richards@stonejunction.co.uk
Blog: www.stone-junction.blogspot.com
About Nexus GB: Established in 1986 Nexus GB is Datakey Electronics’ UK and Ireland exclusive distributor for portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.
Ref: NEX048/03/10
