~ Rugged, portable data specialist will focus on the basics of choosing industrial memory at electronics event ~
Nexus GB, the UK partner of portable, rugged data token manufacturer Datakey Electronics, will be exhibiting at the annual Embedded Masterclass show in Reading on May 11 this year. The show is being hosted in the Hilton Hotel, just off junction 11 of the M4.
The object of Embedded Masterclass is to provide a non-sales forum where embedded systems engineers can meet a range of industry experts from key vendors. As a result, Nexus has chosen to base its exhibit on the idea of designing-in industrial memory, rather than consumer style SD, SDHC, HD memory cards or USB sticks.
When an OEM product requires the use of a portable memory device, electronics engineers often consider consumer memory solutions. This is not surprising, as these devices have become an integral part of daily life. However, before integrating a consumer memory device into an embedded system, engineers must be aware of the potential pitfalls that these consumer focused products can have. These include obsolescence, over specification resulting in high costs, low mated lifecycles, constantly changing standards and insecure form factors.
“Embedded Masterclass has a philosophy of encouraging exhibitors to send their engineers, not their sales staff. It has kept the exhibition on the tabletop rather than making it booth based, to keep it about technology rather than marketing spend,” explained John Barrett, Nexus’ managing director. “Intriguingly the organisation has also banned PowerPoint from its series of master class presentations, reinforcing the back to basics, technical ethos at its core. We feel that by reflecting this in our theme, we are offering the best fit and right information for the technical visitors that will be at the show.”
Nexus GB is also offering all potential visitors a free copy of its downloadable ten point guide to choosing industrial memory, which can be found on the Embedded Masterclass Web site, here http://tiny.cc/embedded539.
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Editor’s note: This press release is available from Nexus's Virtual Press Office: www.nexus-pr.blogspot.com. If you want to stay constantly up to date on the latest news from Nexus GB, paste the following link into your RSS reader http://nexus-pr.blogspot.com/atom.xml. If you don’t have an RSS reader, I can recommend the following free package Sharp Reader.
For further information contact:
Victoria Barrett, Marketing and PR director, Nexus GB,
Rushdene House, Dodsley Grove, Midhurst, West Sussex, GU29 9BE
Telephone: +44 (0)1730 816502
Fax: +44 (0)1730 817393
www: www.nexusgb.co.uk
e-mail: victoria@nexusgb.co.uk
Press enquiries: Richard Stone
Stone Junction Ltd, No. 2 the Garthlands,
Stafford, Staffordshire, ST17 9ZP
Telephone: +44 (0) 1785 225416
e-mail: richards@stonejunction.co.uk
www: www.stonejunction.co.uk
Technical PR Blog
About Nexus GB: Established in 1986 Nexus GB is Datakey Electronics’ UK and Ireland exclusive distributor for portable, rugged keys and tokens containing non-volatile memory. These reliable and re-programmable items provide data transport, security, and access control solutions even in extreme environments where other methods, such as USB memory, would not survive. Furthermore, distinct from consumer-like memory solutions, they are a well established product that will not become obsolete as technology progresses. As a result, they are commonly used by design engineers working on long term projects, with more than three million units currently in UK service.
Ref: NEX047/03/10
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